An important update for all Victorian tobacco retailers, wholesalers, and distributors: The Victorian government has introduced a new licensing scheme that requires your immediate attention.
As of 1 July 2025, a tobacco licence is now mandatory for any person or business involved in the sale of tobacco products in Victoria. This new scheme applies to all sales channels, including retail stores, wholesale operations, online sales, and vending machines.
Crucial Deadline for Compliance
While the scheme is now active, enforcement will officially begin on 1 February 2026.
Any business that has not applied for a tobacco licence by this date will be unable to legally sell tobacco products. Continuing to sell tobacco without a pending or approved licence will be considered an offence and may result in significant penalties.
Who Needs to Apply?
If your business sells tobacco products in any capacity, you must apply for a licence. This includes:
- Convenience stores and milk bars
- Supermarkets
- Petrol stations
- Tobacconists
- Wholesalers and distributors
- Businesses selling tobacco online or via vending machines
How to Get Your Licence
The application process is managed through Tobacco Licensing Victoria. To ensure a smooth process, follow these steps:
- Read the Guide: Before you begin your application, carefully read the Guide to applying for a Victorian tobacco licence. It contains essential information about the requirements and process.
- Visit the Official Website: The Tobacco Licensing Victoria website is your primary resource. Here you will find the link to the Service Victoria application form, support materials, and information in languages other than English.
It is vital that all affected businesses begin the application process now to ensure they are licensed and fully compliant before the 1 February 2026 enforcement deadline.